Green Friday is back and this year we are doubling down on what matters. While most brands chase bigger discounts and faster checkouts we are choosing a different path. A calmer more intentional weekend that turns every order into something positive.
From Friday through Monday every order placed on our website will plant a tree through our partnership with Ecologi. No discounts. No pressure. Just a simple action that supports real world restoration.
Why we do Green Friday
The usual Black Friday frenzy has never sat right with us. It rewards speed not thought and it often encourages people to buy things they do not actually need. We wanted a version of this weekend that reflects our values and makes the world a little better rather than adding to the noise.
Tree planting is one of the most effective nature based ways to support long term climate action. Ecologi work with high quality verified reforestation projects across the world making sure every tree planted has a clear measurable impact.
Where your trees are planted
All trees funded this weekend go directly into Ecologis Plant Trees Around The World programme. These projects focus on restoring damaged landscapes rebuilding natural forests and supporting local communities who depend on these ecosystems.
Furthermore this particular programme focuses on three amazing coffee growing locations:
Madagascar
Peru
Uganda
How it works
It could not be simpler.
Place any order from Friday to Monday and we plant one tree. Once your order is confirmed we add a tree to our Ecologi dashboard which tracks every tree funded by the Chipp Coffee community.
Why it matters
Tree planting is not a silver bullet but it is a powerful part of the wider solution. These projects improve biodiversity protect wildlife stabilise soil support community led livelihoods and help repair natural environments that have been lost or damaged.
Choosing to buy from independent businesses also reshapes how money flows across the economy. It supports craft care and long term thinking rather than fast consumption.
Be part of it
Stock up on your favourite beans pick up a gift or simply grab a bag you have been wanting to try. Every order this weekend creates something lasting long after your cup is gone.
We cannot wait to see how many trees this community can plant together.
